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b2b-cannes-lions-2025
Marketing
Why B2B is stealing the show at Cannes Lions 2025
boohoo-rebrand
Opinion Boohoo’s rebrand to Debenhams: smart strategy or just a name change?
tgjones-whsmith-oped
Opinion WH Smith needs more than a new name to rekindle its high street success
ai-accelerate-human-creativity
Opinion Authentic automation: here’s how AI can accelerate human creativity 

Latest articles

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Marketing
Living on the edge: 5 tips for IT leaders looking to deploy AI at the Edge
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banking-on-trust-how-leaders-can-transform-customer-engagement
Finance & Investment
Banking on trust: how leaders can transform customer engagement
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the-retail-revolution-why-leaders-must-reimagine-the-customer-journey
Retail
The retail revolution: why leaders must reimagine the customer journey
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mastering-the-market-why-leaders-should-embrace-unified-ecommerce-strategy
Marketing
Mastering the market: why leaders should embrace unified ecommerce strategy
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evolution-of-youtube-opinion
Marketing
Lessons in branding: marketers can learn a lot from YouTube’s 20-year success story
ai-agents-ecommerce Opinion The ascent of AI agents will upend the traditional marketing mix
pretty-little-thing-rebrand Opinion The pink pony has left the club: why Pretty Little Thing’s rebrand doesn’t work
how-ai-can-help-marketing-teams-create-content-that-drives-sales
Marketing
How AI can help marketing teams create content that drives sales
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