Tag Archives: Social Media
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Can microtasking solve the productivity puzzle?
Distractions take many forms in the workplace, so could breaking up large tasks into smaller bursts be the antidote to procrastination?
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How companies can earn brand loyalty
In an always-on era, achieving brand loyalty is more challenging than ever. Not only is the competition fast and fierce, but consumers are increasingly empowered and ready to bite back
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Brand integrity key to success in customer-centric world
Brand integrity is paramount in a society that demands companies to be accountable, responsible and, most importantly, authentic
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Is social commerce revolutionising shopping?
Online sales have historically been dominated by traditional e-commerce, but that could all be about to change…
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Why you can’t treat all social data the same
Analysing the enormous volumes of data generated by social media networks can be a powerful tool, but it’s important to know the subtle distinctions in how consumers use each platform
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What is social trading?
Stock, currency and commodity traders have long kept their insights and ideas to themselves, but information-sharing on dedicated platforms is enabling others to make money by copying or monitoring their actions
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Fashion influencers lead the industry
How consumers view and engage with fashion brands is being transformed by high-profile influencers, who are now gracing the red carpets of the most elite events and deepening their commercial ties in the industry
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Data dealings: how social media treats people data
People data from social media could further the understanding of economies and societies, but first we must explore why different motives for sharing data on various platforms may skew our insights