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Mastering content marketing
Marketing
The big debate: is TV advertising still worth the cost?
Marketing
How AI is changing the way people shop online
Marketing
Mattel’s brand chief on Barbie’s impact and what’s next for the toymaker
Latest articles
Marketing
2024 marketing trends: consumers want ESG honesty and value for money
Marketing
How retailers can build loyalty through engaged communities
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Marketing
Risk versus reward: is it time for agencies to embrace the no-win-no-fee model?
Growth Strategies
Just Eat’s brand chief on how to create a memorable ad – and working with Christina Aguilera
Digital Transformation
In tough times, CMOs must pick the right tools
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Marketing
What the C-suite should expect from a brand-building programme
Global Business
Which brands are taking 2023 by storm - and why?
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