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CMO

What trends are shaping the CMO role today? From embracing automation to cracking content, read everything the chief marketing officer needs to know here.
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Technology
Calls for marketers to stop AI slop with brand policing robo-cops
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Marketing
2025 marketing trends: effectiveness, AI and the need for connected brands
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Finance & Investment
Ogilvy’s UK CFO on how marketing and finance can work together 
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Marketing
Only connect: Intuit Mailchimp’s CMO on teamwork, growth and creativity

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How Avon’s boss made the jump from CMO to CEO
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Marketing
Measurement, talent and making strategic use of AI: marketing chiefs share their priorities for 2024
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Leadership
What is the C-suite?
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Marketing
Empowering CMOs to accelerate digital value creation
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How marketers can get recession ready
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More than a mass media: TV enters a new golden era
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Marketing
Cash converters: how marketers turn investor fundraising into growth
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