Business Events 2015

In an increasingly digital world, business events have become key opportunities for high-value, face-to-face interactions and a cornerstone in corporate communications strategy. But to ensure maximum return on investment, business events must better connect with people in genuine dialogue, while embracing new technologies. This report examines key event strategies, including how to increase engagement and drive efficiencies, the impact of mobile technology and pop-up events, and how the events industry is helping to power the UK economy

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