Brand & Reputation
Reputation is built on three things – what you say, what you do and what others say about you when you’re not in the room. But with the inexorable rise of social and digital media, companies nowadays are rarely outside "the room" and what people say has never been more influential. Put simply, building and protecting a brand is simultaneously more important and more complex than ever before. This report explores the impact of social media and the empowered consumer on brand and reputation management, outlines push and pull strategies for smart marketing, and rethinks the measuring of brand value and marketing return on investment (ROI)