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Report

Vive La France

Jul, 2014
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Summary

France has been the world’s most visited country for 20 years, yet surprisingly little is known about modern France beyond the stereotypes. The French are associated with haute couture, first-class gastronomy and a rich culture but what gives them that ‘je ne sais quoi’? This report explores how the world’s 5th largest economy are leading in luxury, innovative design, fashion and world-class bistros.