This roundtable, promoted by Airship, and featuring marketing experts from Airship, Bupa Global, Kilo Health, NatWest and Nuffield Health, explored the multichannel customer experience. Examining the use of data, insights and relationship management, marketers share their thoughts and insights on the future of customer engagement.
Creativity can harness data for marketing success
With so many different channels to manage, messaging needs to be consistent, relevant and engaging in order to achieve standout. Marketers discuss the value of personalisation and engagement in a world that is increasingly private and personalised.
Personalisation doesn’t need to be crafted at the nano-level
If every element of the customer journey is personalised, experiences will not deliver for either marketers or customers. Experts discuss the value of designing marketing strategies that are design-led and data-driven.
Examining the customer lifecycle
How can brands build loyalty, trust and repeat users? Marketers explore the ways in which effective customer engagements can yield greater results on behalf of the business.
Marketing director, Nuffield Health
Managing director, shared experience and digital transformation, NatWest
Marketing and consumer director, Bupa Global
Head of CRM and retention, Kilo Health
VP & general manager, EMEA/APAC, Airship