Marketing
What are the marketing trends changing the way people buy? From influencer marketing to purpose-driven advertising, stay up-to-date here.
Why publishers are shifting to first-party audience data
Publishers are seeking greater independence from Google by developing their own audience databases and selling direct to advertisers...
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Digital advertising in a cookie-less world
With less than a year to go until the industry bids farewell to the third-party cookie internet and...
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What does the new client-agency relationship look like?
The marketer’s remit has become more complex over the past year and agencies have had to evolve to...
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How brands can build trust in a crisis
The coronavirus pandemic appears to have accelerated the erosion of trust, but there is an opportunity for brands...
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Proving the value of influencer marketing
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate...
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What the rise of gaming means for brands
Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with...
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Why brands rely on influencer marketing
‘Despite the backlash against influencer marketing, we’ve seen an emerging reliance on influencers’ The current climate calls for...
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Taking a peek at the new retail calendar
What happens to Black Friday when customers can’t jostle in the aisles? Or Christmas shopping season when we...
Marketing Infographics
More Marketing Articles
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The undeniable power of TikTok
Despite takeover talks and geopolitical wrangling, brands the world over have finally woken up to the potential TikTok...
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How to connect with your post-COVID customer
Craig Inglis, chair of the Marketing Society, explores how the current crisis is changing consumer behaviour and how they connect with brands
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How to shop post-pandemic
COVID-19 has prompted some extreme changes in consumer demands and spending patterns, so how are brands reconnecting with customers for a post-pandemic future?
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How D2C is weathering the COVID storm
The direct-to-consumer model has been working well for smaller, more agile companies over the years, but what impact will a global recession have?