Marketing
What are the marketing trends changing the way people buy? From influencer marketing to purpose-driven advertising, stay up-to-date here.
How to sell to the senses online
The lack of tactile (and olfactory) stimulation offered by the etail experience is prompting D2C brands to innovate...
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How do you measure authenticity?
Any brand that publicly supports a progressive cause had better be able to back up its words with...
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Measuring the business value of authenticity
Any brand that publicly supports a progressive cause had better be able to back up its words with...
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Is the fashion industry suffering from influencer fatigue?
Fashion has been a successful pioneer of influencer marketing, but some players in the industry are having second...
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Tokyo drift: how brands are rethinking their Olympic sponsorships
Despite travel restrictions and the Japanese public’s lack of enthusiasm for hosting the Games, marketing departments are optimistic...
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Winning the race against ad fraud
Businesses must treat ad fraud as another cyber threat, taking a risk management approach to the problem Ad fraud...
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What the big brands see in D2C
The pandemic has restored the allure of direct-to-consumer brands, turning several into attractive takeover targets. But how much...
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Shifting from tactics back to brand strategy
The pandemic forced many firms to shift their focus from strategic planning to self-preservation. But some apparently hasty...
Marketing Infographics
More Marketing Articles
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Proving the value of influencer marketing
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate...
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What the rise of gaming means for brands
Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with...
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Why brands rely on influencer marketing
‘Despite the backlash against influencer marketing, we’ve seen an emerging reliance on influencers’ The current climate calls for...
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Taking a peek at the new retail calendar
What happens to Black Friday when customers can’t jostle in the aisles? Or Christmas shopping season when we...