Marketing
What are the marketing trends changing the way people buy? From influencer marketing to purpose-driven advertising, stay up-to-date here.
Why publishers are shifting to first-party audience data
Publishers are seeking greater independence from Google by developing their own audience databases and selling direct to advertisers...
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Digital advertising in a cookie-less world
With less than a year to go until the industry bids farewell to the third-party cookie internet and...
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What does the new client-agency relationship look like?
The marketer’s remit has become more complex over the past year and agencies have had to evolve to...
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How brands can build trust in a crisis
The coronavirus pandemic appears to have accelerated the erosion of trust, but there is an opportunity for brands...
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Proving the value of influencer marketing
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate...
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What the rise of gaming means for brands
Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with...
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Why brands rely on influencer marketing
‘Despite the backlash against influencer marketing, we’ve seen an emerging reliance on influencers’ The current climate calls for...
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Taking a peek at the new retail calendar
What happens to Black Friday when customers can’t jostle in the aisles? Or Christmas shopping season when we...
Marketing Infographics
More Marketing Articles
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Ad fraud: from click hijacking to pixel stuffing
The cost of advertising fraud is eye-watering and will be keeping many senior marketers up at night, so...
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Why brands should stop waiting and start doing?
‘What we have right now is a one-off window of opportunity’ When the other side still seems far...
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The explosive success of luxury streetwear
Collaborations between high-end fashion houses and streetwear brands have taken the industry by storm, but what is the...
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The era of beauty with a cause
Like so many other industries, beauty brands are dipping their toes into activism, but companies need to show...