Marketing
What are the marketing trends changing the way people buy? From influencer marketing to purpose-driven advertising, stay up-to-date here.
How to sell to the senses online
The lack of tactile (and olfactory) stimulation offered by the etail experience is prompting D2C brands to innovate...
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How do you measure authenticity?
Any brand that publicly supports a progressive cause had better be able to back up its words with...
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Measuring the business value of authenticity
Any brand that publicly supports a progressive cause had better be able to back up its words with...
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Is the fashion industry suffering from influencer fatigue?
Fashion has been a successful pioneer of influencer marketing, but some players in the industry are having second...
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Tokyo drift: how brands are rethinking their Olympic sponsorships
Despite travel restrictions and the Japanese public’s lack of enthusiasm for hosting the Games, marketing departments are optimistic...
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Winning the race against ad fraud
Businesses must treat ad fraud as another cyber threat, taking a risk management approach to the problem Ad fraud...
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What the big brands see in D2C
The pandemic has restored the allure of direct-to-consumer brands, turning several into attractive takeover targets. But how much...
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Shifting from tactics back to brand strategy
The pandemic forced many firms to shift their focus from strategic planning to self-preservation. But some apparently hasty...
Marketing Infographics
More Marketing Articles
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Why publishers are shifting to first-party audience data
Publishers are seeking greater independence from Google by developing their own audience databases and selling direct to advertisers...
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Digital advertising in a cookie-less world
With less than a year to go until the industry bids farewell to the third-party cookie internet and...
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What does the new client-agency relationship look like?
The marketer’s remit has become more complex over the past year and agencies have had to evolve to...
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How brands can build trust in a crisis
The coronavirus pandemic appears to have accelerated the erosion of trust, but there is an opportunity for brands...