Marketing
What are the marketing trends changing the way people buy? From influencer marketing to purpose-driven advertising, stay up-to-date here.
Is the fashion industry suffering from influencer fatigue?
Fashion has been a successful pioneer of influencer marketing, but some players in the industry are having second...
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Tokyo drift: how brands are rethinking their Olympic sponsorships
Despite travel restrictions and the Japanese public’s lack of enthusiasm for hosting the Games, marketing departments are optimistic...
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Winning the race against ad fraud
Businesses must treat ad fraud as another cyber threat, taking a risk management approach to the problem Ad fraud...
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What the big brands see in D2C
The pandemic has restored the allure of direct-to-consumer brands, turning several into attractive takeover targets. But how much...
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Shifting from tactics back to brand strategy
The pandemic forced many firms to shift their focus from strategic planning to self-preservation. But some apparently hasty...
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How Euro 2020 sponsors are preparing for kick-off
With the start of the Euros fast approaching, some of the key sponsors, including Coca-Cola, Volkswagen and TikTok,...
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Does brand reputation really matter?
There’s an apparent discrepancy between consumers’ ethical purchasing intentions and their actual buying behaviour. Does being ‘good’ really...
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The Creativity Olympics
Using key insights from the LIONS ‘State of Creativity’ report, Raconteur and LIONS have collaborated to produce an...
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How to navigate a cookie-less world
Digital marketing is facing upheaval as two of the biggest players in tech wield their power as regulators...
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The power of conversational search
The proliferation of smart devices and the improving capabilities of AI-powered voice assistants mean that voice searchability is...
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Can AI create content people actually want to read?
Marketers are now able to delegate the task of copywriting to machines. But should they be entrusting AI...
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Generation game: how to sell to all ages
While consumers in different demographics have varying priorities when it comes to online shopping, they’re all losing tolerance...