Marketing
What are the marketing trends changing the way people buy? From influencer marketing to purpose-driven advertising, stay up-to-date here.
Want the secret to business growth? Ask consumers
With consumer data more accessible to them than ever before, brands are making valuable discoveries about the fast-changing...
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How to sell to the senses online
The lack of tactile (and olfactory) stimulation offered by the etail experience is prompting D2C brands to innovate...
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How do you measure authenticity?
Any brand that publicly supports a progressive cause had better be able to back up its words with...
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Measuring the business value of authenticity
Any brand that publicly supports a progressive cause had better be able to back up its words with...
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Is the fashion industry suffering from influencer fatigue?
Fashion has been a successful pioneer of influencer marketing, but some players in the industry are having second...
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Tokyo drift: how brands are rethinking their Olympic sponsorships
Despite travel restrictions and the Japanese public’s lack of enthusiasm for hosting the Games, marketing departments are optimistic...
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Winning the race against ad fraud
Businesses must treat ad fraud as another cyber threat, taking a risk management approach to the problem Ad fraud...
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What the big brands see in D2C
The pandemic has restored the allure of direct-to-consumer brands, turning several into attractive takeover targets. But how much...
Marketing Infographics
More Marketing Articles
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Shifting from tactics back to brand strategy
The pandemic forced many firms to shift their focus from strategic planning to self-preservation. But some apparently hasty...
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How Euro 2020 sponsors are preparing for kick-off
With the start of the Euros fast approaching, some of the key sponsors, including Coca-Cola, Volkswagen and TikTok,...
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Does brand reputation really matter?
There’s an apparent discrepancy between consumers’ ethical purchasing intentions and their actual buying behaviour. Does being ‘good’ really...
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The Creativity Olympics
Using key insights from the LIONS ‘State of Creativity’ report, Raconteur and LIONS have collaborated to produce an...