Marketing
What are the marketing trends changing the way people buy? From influencer marketing to purpose-driven advertising, stay up-to-date here.
How to avoid the PR mistakes of the European Super League
The short-lived European Super League provided a disasterclass in PR management, here’s how your company can avoid making...
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Why publishers are shifting to first-party audience data
Publishers are seeking greater independence from Google by developing their own audience databases and selling direct to advertisers...
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Digital advertising in a cookie-less world
With less than a year to go until the industry bids farewell to the third-party cookie internet and...
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What does the new client-agency relationship look like?
The marketer’s remit has become more complex over the past year and agencies have had to evolve to...
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How brands can build trust in a crisis
The coronavirus pandemic appears to have accelerated the erosion of trust, but there is an opportunity for brands...
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Proving the value of influencer marketing
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate...
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What the rise of gaming means for brands
Accelerated by the appetite for new diversions in lockdown, gaming is morphing into a global entertainments phenomenon with...
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Why brands rely on influencer marketing
‘Despite the backlash against influencer marketing, we’ve seen an emerging reliance on influencers’ The current climate calls for...
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Taking a peek at the new retail calendar
What happens to Black Friday when customers can’t jostle in the aisles? Or Christmas shopping season when we...
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Take a walk around the touch-free store
Many retail brands have spent years and millions transforming their stores into immersive experiences. But how will they...
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How cancer charities get their lifesaving message across
Cancer charities rely on public support for their lifesaving research, but with the pandemic decimating budgets, preventing fundraising...
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Are celebrity founders good for your brand?
When a brand’s identity is so heavily intertwined with that of its prominent, public-facing founder, marketing professionals face...