Tag Archives: Video
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How to excel with video advertising
From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector
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How video games are pushing the boundaries of IP law
Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law
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Engaging the C-suite with branded content
Unique study shows how branded content can sway decision-makers - but only if it’s great
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The rise of live video streaming
Streaming live video on social media can reach big audiences, and is being used increasingly by citizens, politicians and marketers alike
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What marketers need to know about video in 2017
It’s tipped by some as the future of communications and marketing, yet the success of video may depend on whether it suits the smartphone’s small screen
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Video; It’s value, not volume that counts
It is a fast-growing and powerful storytelling tool, but understanding the true business impact of video means looking beyond views alone
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Staying in touch with video-calling
Businesses can unify diverse locations with upmarket video-calling, which brings management or executive teams together, seemingly in the same room
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The rise of YouTube and video marketing
Video marketing, pioneered online by YouTube and coupled with the spread of smartphones, has put brands and their products in the palm of the consumer’s hand