How to excel with video advertising

B2B video marketing

From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector

How video games are pushing the boundaries of IP law

man playing video games

Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law

Engaging the C-suite with branded content

Unique study shows how branded content can sway decision-makers - but only if it’s great

The rise of live video streaming

Person using phone to record in a crowd

Streaming live video on social media can reach big audiences, and is being used increasingly by citizens, politicians and marketers alike

What marketers need to know about video in 2017

James Corden carpool karaoke

It’s tipped by some as the future of communications and marketing, yet the success of video may depend on whether it suits the smartphone’s small screen

Video; It’s value, not volume that counts

It is a fast-growing and powerful storytelling tool, but understanding the true business impact of video means looking beyond views alone

Staying in touch with video-calling

Businesses can unify diverse locations with upmarket video-calling, which brings management or executive teams together, seemingly in the same room

The rise of YouTube and video marketing

Video marketing

Video marketing, pioneered online by YouTube and coupled with the spread of smartphones, has put brands and their products in the palm of the consumer’s hand