Is Instagram bad for your teeth?

Those in search of the perfect smile need look no further than Instagram, but the rise of DIY whitening kits and unhealthy attitudes to dental care are worrying industry professionals

Lure of the all-American white smile

American teeth whiting

Regulation of teeth whitening is relaxed in the United States where a bright, white smile is a must-have

Now the only way is…whitening

Teeth whitening has overtaken Botox as the most popular cosmetic treatment – so what price that dazzling Hollywood smile?