Tag Archives: Targeting
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When poor marketing is holding you back
A great product means nothing if you’re not reaching the right people, but knowing where to start when marketing a small startup can be a daunting task
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Why deal-making keeps getting harder
Identifying, valuing and integrating targets for mergers and acquisitions is becoming an increasingly complex process for finance leaders
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Five phishing scams your business needs to know about
Verizon’s 2019 Data Breach Investigations Report found C-level executives are 12 times more likely to be targeted by phishing scams than in previous years, with phishing involved in 33 per cent of data breaches last year. Here are five common phishing scams to guard against
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Why fintechs are missing out by ignoring older generations
Older people are turning to financial technology, so why aren’t fintechs targeting consumers aged over 45 and is their focus on the millennial market holding the sector back?
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High-tech future of marketing
Advances in technology have made mobile marketing a powerful tool which simply cannot be ignored, as Edwin Smith reports
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Be sure not to spoil your prospects
Companies need to tread a careful path through public sensitivity around the analysis and use of consumer data, warns James Dean
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Food and fuel, hotels and flights
Like-minded businesses are coming together to offer wider benefits in combined customer loyalty schemes which also scale up rich consumer data, writes James Dean