Tag Archives: Sport
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Taking immersive shopping to the next level
The high street is not dead, according to adidas, whose new flagship store on London’s Oxford Street is showcasing the very latest technology to reinvent the in-store shopping experience
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How can brands capitalise on esports boom?
The esports market has exploded in recent years and could offer advertisers unrivalled opportunities to get closer to the action
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Sport is ahead of the game in media innovation
By harnessing a range of new technologies, sport is blazing a trail in media and entertainment
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Three-sided football, could it ever take off?
The second three-sided football World Cup is taking place this month. Oliver Pickup gets stuck in, to discover what the sport’s all about
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The secrets of making a new F1 team work
Of the four new teams to try their hand at Formula 1 since 2010, only one remains on the grid. What is the secret to making a new F1 team work?
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What does it take to get a new F1 race off the ground?
Putting together a new Formula 1 grand prix from scratch is a massive economic and logistical challenge
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F1’s challenge to get young blood on the grid
With competition stronger than ever to reach Formula 1, the lack of opportunities for young drivers creates a challenge for the sport
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F1 takes wait-and-see approach to Brexit
With the economic realities of a post-Brexit world yet to be determined, to what extent will Formula 1 be affected?