Down to business with golf

Whether networking on the links, sponsoring a player or even a tournament, golf is a great game for marketing, writes Dan Matthews

Mixing music with jeans and thrills

The former record producer who directs marketing at the Diesel clothing group tells Raymond Snoddy how to stage a good show

Running events as marketing tools

Raymond Snoddy talks to the Camelot and National Lottery chief who found added value in sponsoring the London Olympics