Tag Archives: Sponsorship
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Fashion influencers lead the industry
How consumers view and engage with fashion brands is being transformed by high-profile influencers, who are now gracing the red carpets of the most elite events and deepening their commercial ties in the industry
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Global brands racing to sponsor Formula E
Formula E electric-powered ePrix racing returns to London’s Battersea Park from July 1 to 3 with a season finale two-race spectacular
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Creating two-way traffic with F1 partnership deals
Consumer and business-to-business brands that partner with Formula 1 teams pay big bucks and get different types of bang for their money
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How sponsorships really work
Sponsoring a Formula 1 team is much more than getting a logo on the car
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Julius Baer and Formula E: A visionary partnership
Julius Baer is the exclusive global partner of Formula E. The first season has not quite ended, but both parties are declaring the partnership a success
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Revving up against Formula 1 legends
The fortunes of F1 on the track may be best illustrated by the story of established racers Williams and newcomers Haas who are taking on the legends of motorsport
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How much does an F1 car cost?
F1 involves huge amounts spent on securing a position on the winner’s podium. But how much does an F1 car actually cost, and how are racing teams funding themselves to take pole position?
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20 brands that defined F1
Since 1968, when commercial sponsorship was given the green light in Formula 1, brands have paid seemingly huge sums to emblazon their product logos on cars. Caroline Reid reports