Tag Archives: Social
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What happens when every brand has a purpose?
June 14th, 2019 by Suchandrika Chakrabarti
Posted in The Future CMO 2019
Tags: Advertising, Business Ethics, Consciousness, Consumer behaviour, Environmental Challenges, Marketing, Social, Sustainability
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
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Four ways AI is being used for social good
May 12th, 2019 by Tim Cooper
Posted in Artificial Intelligence for Business 2019
Tags: AI, Artificial Intelligence, Disease, Ethics, Social, Social Care, Social Technologies, Technology, Terrorism
Beyond efficiency savings in the business world, organisations are using artificial intelligence to tackle some of the world’s most pressing social issues
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Data dealings: how social media treats people data
March 26th, 2019 by Suchandrika Chakrabarti
Posted in Future of Data 2019
Tags: Customer Data, data privacy, Facebook, Privacy, Social, Social analytics, Social Media
People data from social media could further the understanding of economies and societies, but first we must explore why different motives for sharing data on various platforms may skew our insights
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Infrastructure investors making ESG a priority
March 22nd, 2019 by Jim McClelland
Posted in Future of Infrastructure 2019
Tags: Corporate Responsibility, Environment, Environmental Impact, Ethical Investment, Governance, Infrastructure Investment, Social
Growing awareness of responsible investing, which considers environmental, social and governance factors, has transformed the conversation in the infrastructure sector
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Meet the future of money: the superapp
March 15th, 2019 by Francesca Cassidy
Posted in Future of Money 2019
Tags: Apps, Asia, China, Mobile Payments, Payments, Social, Social Media
‘The concept of completing every transaction with one app may sound farfetched, but this convergence is already happening’
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Brands struggle to make ‘woke’ marketing work
March 13th, 2019 by Jesse Bernard
Posted in Future of Advertising 2019
Tags: Advertising, Brand, Brand Message, Content Marketing, Customer Loyalty, Ethics, Marketing, Social
Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?
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Is social media strengthening our biases?
January 30th, 2019 by Nick Easen
Posted in Diversity and Inclusion 2019
Tags: Cognitive Bias, Cultural Differences, Facebook, fake news, Social, Social Media
Social media has transformed the nature of human interaction, but has simultaneously created homogeneous newsfeeds that reinforce our social and cultural biases
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Groundbreaking uses of cryptos and blockchain
December 6th, 2018 by Burhan Wazir
Posted in Cryptocurrencies & Blockchain 2018
Tags: Blockchain, Credit Transfers, Cryptocurrencies, elections, green energy, Social
Cryptocurrencies are widely regarded as trading assets, but along with blockchain they offer groundbreaking uses in sectors such as personal finance, housing and energy. Here are five innovative examples