What happens when every brand has a purpose?

Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?

Four ways AI is being used for social good

Beyond efficiency savings in the business world, organisations are using artificial intelligence to tackle some of the world’s most pressing social issues

Data dealings: how social media treats people data

Mark Zuckerberg testifying in court after data scandal

People data from social media could further the understanding of economies and societies, but first we must explore why different motives for sharing data on various platforms may skew our insights

Infrastructure investors making ESG a priority

Growing awareness of responsible investing, which considers environmental, social and governance factors, has transformed the conversation in the infrastructure sector

Meet the future of money: the superapp

‘The concept of completing every transaction with one app may sound farfetched, but this convergence is already happening’

Brands struggle to make ‘woke’ marketing work

billboard with Colin Kaepernick on it

Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?

Is social media strengthening our biases?

Social media has transformed the nature of human interaction, but has simultaneously created homogeneous newsfeeds that reinforce our social and cultural biases

Groundbreaking uses of cryptos and blockchain

Cryptocurrencies are widely regarded as trading assets, but along with blockchain they offer groundbreaking uses in sectors such as personal finance, housing and energy. Here are five innovative examples