Tag Archives: Skincare
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Skin deep but in the psyche?
If beauty is a barometer of the social mood, the language brands use to communicate with consumers on a psychological level will provide the key to driving sales in the future, writes Bella Blissett
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It’s time for skin care to get personal
In a market flooded with so-called “miracle products”, Claire Coleman asks whether brand personalisation will prove to be a winning formula for engaging customers and driving sales?
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Divide and rule the beauty age gap
From trendy teens to skin-aware 60-somethings, how is the industry adapting to the desires of two divergent age markets? Claire Coleman reports on why brands must divide and conquer if they’re to rise to the challenge
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Boom or bust
Despite the recession, the cosmetic surgery business in the UK is continuing to grow and, with the non-surgical sector driving the market, it seems that more people than ever are opting for the needle over the knife. Beatrice Aidin reports
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Beyond pampering
When it comes to skincare, cosmeceuticals are the gold standard and can enhance the results of cosmetic procedures, writes Vicky Eldridge