Can ‘non-salespeople’ sell?

From fresh perspectives to a better understanding of customer needs, individuals from unconventional backgrounds could make a big impact on an organisation’s sales function, but not everyone agrees

Why salespeople should not fear AI

Concerns about sales professionals being automated out of a job are still commonplace, but artificial intelligence is vital to navigate an increasingly complex customer journey

A changing sales world

‘The seller is no longer a supplier of facts, but a diagnoser of issues and a recommender of solutions’

How sales organisations should deal with the tech revolution

‘If an organisation wants its salespeople to be the best they can be, for longer, it needs to take an active role in their development’

Sales tech won’t work without a digital culture

Unless your business has digital culture at its core, sales technologies will never be used to their full potential

What is “design thinking” in sales?

Originally a way to brainstorm creative challenges, the philosophy of design thinking has a new home in sales departments

How to build the perfect sales team

The quality of your sales team will always be important, but how can salespeople perform when they don’t have the right tools to succeed?

How data can be used to empower sales teams

Guiding specialists to the most relevant data and empowering commercial teams to use it fully is an increasingly challenging, but vital, role