With many companies still grappling with what it means to be truly customer centric, others are turning it into an art
Chief financial officers are increasingly taking a high-profile role as dealmaker and salesperson during mergers and acquisitions
In a time when data is everything, can sales and marketing afford to ignore data analytics?
Sales are increasingly based on a customer’s experience which can often clinch the deal
Looking after today may not always take care of tomorrow’s business needs based on technological innovation and a data-literate workforce
Acting ethically and professionally is not only the correct moral thing to do but also the most effective
There is a difference between negotiation and compromise and sustainable, long-term business can only be done if this is understood
Ascending with the pivotal importance of customer data, sales teams are increasingly calling the shots in the boardroom