Do businesses understand customer success?

With many companies still grappling with what it means to be truly customer centric, others are turning it into an art

Corporate salesperson: a CFO’s role in the M&A process

Chief financial officers are increasingly taking a high-profile role as dealmaker and salesperson during mergers and acquisitions

How to apply data science to marketing and sales

In a time when data is everything, can sales and marketing afford to ignore data analytics?

Why customer experience should be your top priority

dyson storefront customer experience

Sales are increasingly based on a customer’s experience which can often clinch the deal

Driving sales with tech and data skills

Looking after today may not always take care of tomorrow’s business needs based on technological innovation and a data-literate workforce

How a code of ethics could revolutionise your sales team

Acting ethically and professionally is not only the correct moral thing to do but also the most effective

Negotiating for the future

negotiating handshake

There is a difference between negotiation and compromise and sustainable, long-term business can only be done if this is understood

Putting sales at the heart of strategy

People in city at night

Ascending with the pivotal importance of customer data, sales teams are increasingly calling the shots in the boardroom