In a time when data is everything, can sales and marketing afford to ignore data analytics?
Sales are increasingly based on a customer’s experience which can often clinch the deal
Looking after today may not always take care of tomorrow’s business needs based on technological innovation and a data-literate workforce
Acting ethically and professionally is not only the correct moral thing to do but also the most effective
There is a difference between negotiation and compromise and sustainable, long-term business can only be done if this is understood
Ascending with the pivotal importance of customer data, sales teams are increasingly calling the shots in the boardroom
Artificial intelligence is set to revolutionise the sales process, augmenting the essential human touch
I consider myself as having had a privileged childhood, never in the sense of being born with a silver spoon in my mouth, but the experiences I had living overseas helped to find the third-culture kid in me