Tag Archives: PR
-
Google Glass lessons: look past XR hype
The significant potential of reality technologies should not be lost in past hype and disappointment
-
How KFC turned crisis to triumph
Companies with a well-prepared strategy to deal swiftly with a crisis can do much to limit financial and reputational damage
-
Save your brand’s reputation through crises
Taking over a crisis-hit business requires special qualities in a leader, not least the humility to admit things went wrong, apologise and fix the company
-
How to cope with a PR disaster
United Airlines soared into world headlines for the wrong reasons and not only crashed their public relations but also burnt their reputation
-
Try not to make a brand disaster out of a crisis
The way the leader or public face of a company handles a crisis can make or break a brand. Here are two examples of how not to do it and two of how it should be done
-
Measuring the ROI of Marketing and PR
For decades, the public relations and marketing sectors have struggled to prove their return on investment. So what key performance indicators and timescales should boardrooms be using to evaluate their success?