The significant potential of reality technologies should not be lost in past hype and disappointment
Companies with a well-prepared strategy to deal swiftly with a crisis can do much to limit financial and reputational damage
Taking over a crisis-hit business requires special qualities in a leader, not least the humility to admit things went wrong, apologise and fix the company
United Airlines soared into world headlines for the wrong reasons and not only crashed their public relations but also burnt their reputation
The way the leader or public face of a company handles a crisis can make or break a brand. Here are two examples of how not to do it and two of how it should be done
For decades, the public relations and marketing sectors have struggled to prove their return on investment. So what key performance indicators and timescales should boardrooms be using to evaluate their success?
The speed at which smartphones and tablets are taking over the UK is being matched by the seemingly unstoppable march of social media, as Rebecca Burn-Callander discovers
The power of social media can tear down even the grandest multinational’s business, but there are damage-limitation strategies which can rebuild corporate reputation, as Gabriella Griffith reports