Tag Archives: Personalisation
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What are dark patterns and how are they tricking me?
Consumers are still largely responsible for protecting themselves against deceptive methods designed to make them part with more money or data online
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Why big brands are moving away from Amazon
Brands are choosing to forego Amazon and sell their products directly to consumers in an attempt to create a more personalised and immersive online shopping experience
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Is the streaming bubble set to burst?
New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption
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Why business air travel is embracing personalisation
Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to change…
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Why brands must embrace hyperpersonalisation
An evermore discerning customer demands greater personalisation and will engage with those brands that can create a truly bespoke experience, but how can this be taken to the next level?
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How hyper-personalisation can transform insurance
Personalised “pay-as-you-live” policies are set to transform the insurance industry as data enables a technological revolution
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Why you need a cognitive supply chain
Cognitive supply chains that are able to predict and adapt in times of uncertainty are set to revolutionise trade, and will be a key competitive advantage in the coming years
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Parcel delivery: should the customer be in charge?
Some experts predict increasing competition between parcel delivery companies could change traditional market dynamics, with logistics firms having to differentiate themselves to win the loyalty of online customers