What are dark patterns and how are they tricking me?

Dark patterns

Consumers are still largely responsible for protecting themselves against deceptive methods designed to make them part with more money or data online

Why big brands are moving away from Amazon

Grid interface

Brands are choosing to forego Amazon and sell their products directly to consumers in an attempt to create a more personalised and immersive online shopping experience

Is the streaming bubble set to burst?

Streaming bubble to burst

New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption

Why business air travel is embracing personalisation

Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to change...

Why brands must embrace hyperpersonalisation

An evermore discerning customer demands greater personalisation and will engage with those brands that can create a truly bespoke experience, but how can this be taken to the next level?

How hyper-personalisation can transform insurance

Personalised “pay-as-you-live” policies are set to transform the insurance industry as data enables a technological revolution

Why you need a cognitive supply chain

Cognitive supply chains that are able to predict and adapt in times of uncertainty are set to revolutionise trade, and will be a key competitive advantage in the coming years

Parcel delivery: should the customer be in charge?

man from parcel delivery companies looking at tablet in truck

Some experts predict increasing competition between parcel delivery companies could change traditional market dynamics, with logistics firms having to differentiate themselves to win the loyalty of online customers