Why business air travel is embracing personalisation

Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to change...

Why brands must embrace hyperpersonalisation

An evermore discerning customer demands greater personalisation and will engage with those brands that can create a truly bespoke experience, but how can this be taken to the next level?

How hyper-personalisation can transform insurance

Personalised “pay-as-you-live” policies are set to transform the insurance industry as data enables a technological revolution

Why you need a cognitive supply chain

Cognitive supply chains that are able to predict and adapt in times of uncertainty are set to revolutionise trade, and will be a key competitive advantage in the coming years

Parcel delivery: should the customer be in charge?

man from parcel delivery companies looking at tablet in truck

Some experts predict increasing competition between parcel delivery companies could change traditional market dynamics, with logistics firms having to differentiate themselves to win the loyalty of online customers

Is personalised nutrition the future of food?

DNA-specific food, tailored to individual consumers, looks set to open up new revenue streams, at least for niche producers

Are personalised chatbots the new business travel agents?

business woman on looking on phone in crowd of people travel chatbots

Business travel is being transformed by technology as chatbots increasingly provide travellers with a personalised service

Data privacy in a personalised media world

Netflix on laptop

Targeting audiences and improving customer experience are based on using personal data with its inherent risks to privacy