Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to change...
An evermore discerning customer demands greater personalisation and will engage with those brands that can create a truly bespoke experience, but how can this be taken to the next level?
Personalised “pay-as-you-live” policies are set to transform the insurance industry as data enables a technological revolution
Cognitive supply chains that are able to predict and adapt in times of uncertainty are set to revolutionise trade, and will be a key competitive advantage in the coming years
Some experts predict increasing competition between parcel delivery companies could change traditional market dynamics, with logistics firms having to differentiate themselves to win the loyalty of online customers
DNA-specific food, tailored to individual consumers, looks set to open up new revenue streams, at least for niche producers
Business travel is being transformed by technology as chatbots increasingly provide travellers with a personalised service
Targeting audiences and improving customer experience are based on using personal data with its inherent risks to privacy