Tag Archives: Personal data
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Why business air travel is embracing personalisation
Business and leisure travellers have historically been offered the same customer service, despite their differing needs, requirements and expectations. But that could all be about to change…
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Why brands must embrace hyperpersonalisation
An evermore discerning customer demands greater personalisation and will engage with those brands that can create a truly bespoke experience, but how can this be taken to the next level?
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Imagining the perfect healthcare system
In an ideal world, what would the perfect healthcare system look like to treat heart disease?
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Facing up to the misuse of personal data
Facebook’s fracas over misuse of its users’ data may signal a fundamental rethink of how customers’ personal information is treated online
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The role of AI and machine learning in personal data security
Are we entering a new age of behavioural tracking with the emergence of artificial intelligence and machine-learning, will this offer new levels of personal data security and will our behaviour online become the only password we need?
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What if data privacy wasn’t an issue?
Smart cities run on data to provide and refine services, which enhance the quality of citizens’ lives, but personal privacy may be infringed
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What’s to be done about big data?
Unprecedented amounts of valuable data are now available for analysis by commercial and public-sector organisations, but this information constitutes intellectual property, writes Trevor Clawson