It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible
One of the biggest problems with favouritism in the workplace is that managers are often unaware it exists. So how do business leaders tread the fine line between meritocracy and prioritising their favoured employees?
Experts in neuroscience and psychology are combining to improve understanding of employee behaviour in a bid to boost engagement
Understanding how the brain processes information can provide marketers with valuable insights into what sells
Neuroscience is helping brands understand consumers’ subconscious emotional reaction to their products
Scientists have discovered that the brain can “rewire” itself after stroke damage and are devising fun forms of rehabilitation, as Murad Ahmed reports
We do it all the time, yet its very essence is wreathed in mystery, old wives’ tales and misunderstanding, writes Danny Buckland
Professor Russell Foster describes developments in the neuroscience of sleep which provide the first glimpses of how the brain generates consciousness and works around the clock even when we are asleep