How to nail applied neuroscience

It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible

Favouritism at work: what leaders must watch out for

One of the biggest problems with favouritism in the workplace is that managers are often unaware it exists. So how do business leaders tread the fine line between meritocracy and prioritising their favoured employees?

Neuroscience offers insights into employee engagement

Experts in neuroscience and psychology are combining to improve understanding of employee behaviour in a bid to boost engagement

How analysing the consumer brain provides key marketing insights

Understanding how the brain processes information can provide marketers with valuable insights into what sells

Learn the appeal of Gorgeous George

Neuroscience is helping brands understand consumers’ subconscious emotional reaction to their products

Stroke patients get movie tech

Scientists have discovered that the brain can “rewire” itself after stroke damage and are devising fun forms of rehabilitation, as Murad Ahmed reports

Waking up to the need for sleep research

We do it all the time, yet its very essence is wreathed in mystery, old wives’ tales and misunderstanding, writes Danny Buckland

Probing brain that never sleeps

Professor Russell Foster describes developments in the neuroscience of sleep which provide the first glimpses of how the brain generates consciousness and works around the clock even when we are asleep