Tag Archives: Mobile
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Marketers are catching up to mobile
Mobile marketing is at last set to fulfil its potential if marketers and developers can make small-screen advertising relevant and engaging
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Connected living: mobilising internet of things
The internet of things may sound like a futuristic term, but it is already here and improving our lives, says Michael O’Hara, GSMA chief marketing officer
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5 easy steps to integrate apps into your business
A recent Salesforce study reveals how 60 per cent of UK employees now use apps on mobile devices for work and that enterprise apps boost productivity by more than 34 per cent. So why not get in on the action? Here’s a five-step guide
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New way to pay with mobile, text and direct debit
Mobile is fast becoming a great way to bill consumers and commercial clients. Soon an innovation from HSBC will be using mobile to enhance direct debit to serve businesses and their customers better
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Winning over your mobile audience
Marketing research into how people use their smartphones reveals powerful insights into the role of mobile in the purchasing journey, says Matt White, UK managing director at Quantcast
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Eye tests on your smartphone
With smartphone apps leading the way, technology is helping to arrest sight loss, improve vision, and offer the partially sighted and blind new hope
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Loyalty schemes must keep pace with mobile
As m-commerce continues to increase, loyalty programmes should be available on smartphones, tablets and wristwear to meet the expectations of customers on the move
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Top tools for project managers
Project managers are inundated with software systems, apps and add-ons to make their lives easier