Tag Archives: Mobile
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Faster, bigger and the future in UK
Current 3G or third generation technology is the widest available mobile option, but it has limitations and is soon to be overtaken, as Stephen Pritchard reports
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‘Mobile is driven by consumers rather than marketers’
Some major brands are playing catch-up with mobile marketing, realising the growing importance of sales via smartphones, as Jason Hesse discovers
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How to keep pace with mobile and get ahead
The mobile business sector is notoriously difficult to predict, but mobile marketing experts from a wide range of organisations tell Jason Hesse how they are making mobile work for their business
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Connected living will give Europe a new lease of life
Michael O’Hara, chief marketing officer of trade association GSMA, explains why a new wave of connectivity will reduce the friction in everyday life and the wider economy