Tag Archives: Mobile Strategy
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Keeping mobile personal
Personal data is gold dust for marketers, but what if you want your details kept private? Tom Fox-Brewster discovers apps which aim to keep it personal
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Digital natives banking on mobile
Banks must give customers bespoke mobile banking to compete in the smartphone age, says Fiserv
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Smartphone ad technology boom
Programmatic advertising using precise targeting is opening up mobile markets like never before, says Byyd
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How to ride the mobile app wave
Using the right app development platform can keep your company ahead of the curve, says Thomas E. Hogan, chief executive of Kony
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The other mobile revolution
The mobility revolution is visibly transforming our lives and our jobs, says Marcus Jewell, VP of EMEA at Brocade
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Rise of the app economy
Apps have become such an essential part of our everyday lives, it is almost impossible to believe the mobile app market is still a very immature industry – especially where enterprises are concerned, says Paulo Rosado, chief executive of OutSystems
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Mobile is all about user experience
Why an effective mobile strategy starts with understanding user needs first