Advertising effectiveness vs. efficiency: what is important?

Brands prioritising short-term wins over long-term brand-building could end up falling short of the competition

How to tackle marketing fraud

Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny

Apps changing face of mobile marketing

Apps enable advertisers to zero in on target groups and personalise marketing, making ad campaigns more effective with greater return on investment

Mobile technology to improve your business

The second instalment in our series, Raconteur Guides for Business, explores the business benefits of mobile technology. With the ever-expanding capabilities of mobile devices, enterprises stand to gain from mobile as a primary driver of efficiency

Where are the C-suite?

Do you know where the C-suite is consuming content? According to William Douglas, CMO of JLL EMEA, it’s not where you might expect – nor where they might admit – they’re spending time online

How to create content for the C-suite

Does your content marketing resonate with your toughest and most valuable audience? Jeremy Thompson, Managing Director of Cision EMEA, unlocks the secrets to content that captures the attention of the time-poor business leaders

The $1billion digital retail media opportunity

Digital is opening up significant revenue potential in the form of advertising and branded content – an opportunity estimated to be worth $1 billion in the UK alone, says Jill Orr, executive vice president of international at Triad Retail Media

Smartphone ad technology boom

Programmatic advertising using precise targeting is opening up mobile markets like never before, says Byyd