Tag Archives: Media
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How can brands capitalise on esports boom?
The esports market has exploded in recent years and could offer advertisers unrivalled opportunities to get closer to the action
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Is the streaming bubble set to burst?
New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption
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Cancer’s deceptively youthful public face
Cancer is a disease which hits the oldest hardest, so why are all the headlines about youthful victims?
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Should you choose an independent media agency?
Recent success stories from smaller independents show competition has ramped up for the ad giants, but both sides are facing disruption in an evolving market
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How true crime shows are impacting the justice system
Trial by TV is criticised by some, but others insist it has the potential to overturn miscarriages of justice that would otherwise go unchallenged
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F1 wants America to be its ‘Land of Liberty’
The US has traditionally been a tough market for F1 to crack, but it’s high on Liberty Media’s agenda
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Digital disruption: Media giants fight for content
Media and technology heavyweights are slugging it out in a fight for content which could see the biggest hitters win
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Sport is ahead of the game in media innovation
By harnessing a range of new technologies, sport is blazing a trail in media and entertainment