Are you making the most of your events?

Businesses are pumping increasing amounts of money into live experiences, but better measurement is needed to justify investment and maximise value post-event

Why you need to measure customer experience

Finding the best way of assessing customer experience is a fundamental building block of a successful business, but can be easier said than done

Using technology to test staff commitment

Once dominated by hunches and feelings, evaluating and boosting staff engagement can now be aided by hard-nosed statistics and technology, writes Jessica Twentyman