The true impact of AI on marketing

This article examines exactly how artificial intelligence and machine learning might affect the various aspects of marketing and specifically, how marketers can get the most from this emerging technology

Marketing automation tools are effective but not the whole solution

It promises the sweet spot of improved efficiency and effectiveness, but unlocking the value of marketing automation means changing more than just your systems

Keeping customers - automatically

Now is the time to exploit the full potential of automation technology and redefine the role of marketing

Getting personal with marketing automation

Automating multichannel marketing strategies can get companies closer to their customers and add value to the business

Content marketing is for experts

If content marketing is to succeed, it must be expertly done, writes Edwin Smith