After a series of bad calls, can pollsters salvage their reputation and get the general election result right?
Brexit or no Brexit, the UK will next year be subject to new European Union legislation governing data privacy
As two-way trade takes off between developed and developing markets, the appetite for human-driven business intelligence is growing
From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers
“Post-truth politics” is the term coined by political pundits and journalists to describe where we currently find ourselves
Automating market research can get things done faster and cheaper, but care must be taken to safeguard quality when designing the necessary software
Experience and intuition are valuable assets, but increasingly business leaders are waking up to the need to base decisions on data and analytics