The potential for AI in market research

Automating insight generation is not only saving market research professionals time and money, it offers the opportunity to find patterns in data at a scale never before possible

Expectations now sky-high as research tools evolve

The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research

Research experts even more vital in big data era

For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”

Everything you need to know about the rise of visual search

Forget voice search, visual search is the new tool which should be at the top of retailers' priority list

Why take any notice of the political polls?

Many polls ahead of the 2015 general election predicted a Labour win or hung parliament; the Conservatives won with 38 per cent of the votes to to Ed Miliband and Labour’s 31 per cent

After a series of bad calls, can pollsters salvage their reputation and get the general election result right?

EU data regulation will govern the UK despite Brexit

EU data regulation post-Brexit

Brexit or no Brexit, the UK will next year be subject to new European Union legislation governing data privacy

International trade: where human insight is still in demand

A phone vendor beside his stand at Computer Village, a consumer tech market in Lagos; the proliferation of smartphones in emerging markets such as Nigeria is generating massive amounts

As two-way trade takes off between developed and developing markets, the appetite for human-driven business intelligence is growing

Is digital market research ever enough?

Times Square

From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters