Automating insight generation is not only saving market research professionals time and money, it offers the opportunity to find patterns in data at a scale never before possible
The rise of big data analytics has enabled businesses to glean deeper insights, but clients now want faster, cheaper and more innovative research
For companies to add value through data science, they still need market researchers to interpret the “what” from the “why”
Forget voice search, visual search is the new tool which should be at the top of retailers' priority list
After a series of bad calls, can pollsters salvage their reputation and get the general election result right?
Brexit or no Brexit, the UK will next year be subject to new European Union legislation governing data privacy
As two-way trade takes off between developed and developing markets, the appetite for human-driven business intelligence is growing
From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters