Tag Archives: Innovation

• New era of photo printing beckons

  August 14th, 2012 by Tony Nguyen

  Posted in Photography as Art | No Comments

  Tags: Art, Digital, Innovation, Materials, Nature, Photography, Printing

  Tim Rudman tracks the continuing development of photographic printing from darkroom to digital ‘lightroom’

• Hurricane blows in change

  August 14th, 2012 by Jonathan Shaw

  Posted in Photography as Art | No Comments

  Tags: Art, Crowdfunding, Digital, Funding, Galleries, Globalisation, Innovation, Social Media, Weather

  The globalisation and democratisation of technological innovations, including online social media, have created new opportunities, writes Jonathan Shaw

• Consumers are defining brands

  July 16th, 2012 by Jason Hesse

  Posted in Brand & Reputation Management | No Comments

  Tags: Brand, Consumer behaviour, Corporate Responsibility, Ethics, Innovation, Social Media

  In a fast-changing world, where social media is influencing consumer demand, brands are adapting to new market conditions, as Jason Hesse reports

• Focus on building consistent brand

  July 16th, 2012 by Jane Simms

  Posted in Brand & Reputation Management | No Comments

  Tags: Brand, Corporate, Customer Service, Innovation, Internet, Marketing, PR, Social Media, Strategy, Structure

  Marketing, public relations and customer service have traditionally existed separately in silos but, as Jane Simms reports, they are increasingly coming together

• More with less is business as usual

  July 16th, 2012 by Jane Simms

  Posted in Brand & Reputation Management | No Comments

  Tags: Brand, Communications, Economics, Innovation, Marketing, Recession, Viral

  Brand and marketing professionals are being asked to do more with less as budgets are restricted by economic recession and multichannel selling makes greater demands, writes Jane Simms

• Messy culture makes neat brands

  July 16th, 2012 by Tony Nguyen

  Posted in Brand & Reputation Management | No Comments

  Tags: Brand, Consumer behaviour, Expert, Innovation, Marketing, Social Media, sponsored

  Culture tells us about our identity, our relationships and our behaviour. It shapes what we need and want. Yet brands rarely bother to look into this cultural world, as Andy Dexter and Leanne Tomasevic at Truth Consulting explain

• Offence and defence in powerful digital age

  July 16th, 2012 by Raymond Snoddy

  Posted in Brand & Reputation Management | No Comments

  Tags: Brand, Consumer behaviour, Crisis, Innovation, PR, Privacy, Reputation, Social Media

  Raymond Snoddy examines how social networking websites, such as Twitter, have transformed reputation management for organisations operating in a digital age

• Fulfilling the brand promise

  July 16th, 2012 by David Benady

  Posted in Brand & Reputation Management | No Comments

  Tags: Brand, Consumer behaviour, Corporate, Innovation, Internet, Marketing, Retail, Strategy, Values

  Brands must strive for consistently high quality and control their identity without killing local flexibility, as David Benady reports