Tag Archives: Innovation
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Why manufacturers are becoming service providers
Manufacturers that service their products after sale or on a rental basis are in the vanguard of a trend which can revitalise the sector
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How to increase productivity in manufacturing
The Achilles’ heel of UK manufacturing is low productivity, but there are strategies to beat the problem that has plagued the sector for far too long
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5 ways to inspire an unboxing video
Unboxing has truly become a YouTube internet phenomenon, keeping viewers entertained, but also often helping them gain a better understanding of an item before they buy
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How to promote brand values through packaging
Bold, minimalist pack designs are the latest vogue for mass-market brands as the craft craze of the early-millennium begins to look distinctly passé
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Making personalised packaging pay
Affordable digital printing is bringing brands and consumers closer together with personalised packaging featuring customers’ names, designs and photographs
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Making innovative packaging affordable
As single-use packaging clogs oceans and overwhelms landfill sites, sustainable and recyclable alternatives are being developed, but these need a boost to become mainstream
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The science behind shopping
Much of what we do when shopping is unconscious, so major brands are asking neuroscientists how packaging can help get inside consumers’ heads
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5 sustainable and affordable packaging alternatives
Forget plastic bags and cardboard boxes, businesses should be looking at these alternative and sustainable packaging alternatives