Tag Archives: Influencers
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What makes a good speaker great?
Decades of experience and colourful slides won’t count for a lot if you don’t have the personality to engage your audience and deliver a memorable speech
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Five mistakes marketers should avoid in 2019
The modern internet has provided the worlds of advertising and marketing with abundance, in terms of tools, techniques, data and possibilities. But while everything that’s new has been embraced, time-tested strategies of the past are viewed as ineffective and boring. Marketing thought leader Tom Goodwin explores the need for balance, and what marketers should avoid this year and beyond
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How modest fashion became a global trend
The future remains bright for modest fashion as Western retailers realise the huge potential of this growing and lucrative market
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How to tackle marketing fraud
Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny