Fashion influencers lead the industry

How consumers view and engage with fashion brands is being transformed by high-profile influencers, who are now gracing the red carpets of the most elite events and deepening their commercial ties in the industry

What makes a good speaker great?

Decades of experience and colourful slides won't count for a lot if you don't have the personality to engage your audience and deliver a memorable speech

Five mistakes marketers should avoid in 2019

The modern internet has provided the worlds of advertising and marketing with abundance, in terms of tools, techniques, data and possibilities. But while everything that's new has been embraced, time-tested strategies of the past are viewed as ineffective and boring. Marketing thought leader Tom Goodwin explores the need for balance, and what marketers should avoid this year and beyond

How you can make the most of podcast advertising

joe rogan recording his podcast in studio

As more brands grow wise to the potential of podcast advertising to reach engaged and dedicated listeners, is there a risk of an eventual over-saturation that will turn once-loyal subscribers off?

What does the future influencer look like?

Influencer marketing is a huge industry and is almost synonymous with the platforms it appears on. However, given its rapid growth and a recent marked change in consumer attitudes to social media, how will influencer marketing evolve? Here are four possible scenarios

How modest fashion became a global trend

woman in modest fashion on the catwalk

The future remains bright for modest fashion as Western retailers realise the huge potential of this growing and lucrative market

How to tackle marketing fraud

Fraudulent marketing, ranging from fake news disseminated by robots, to fraudsters syphoning off advertising cash, is coming under increasing scrutiny

Influencers: consumer champions or chancers?

influencers at fashion show, runway

The rise of social media influencers has been stratospheric, but difficult questions are being asked of how this form of marketing operates