Taking immersive shopping to the next level

The high street is not dead, according to adidas, whose new flagship store on London’s Oxford Street is showcasing the very latest technology to reinvent the in-store shopping experience

Why big brands are moving away from Amazon

Grid interface

Brands are choosing to forego Amazon and sell their products directly to consumers in an attempt to create a more personalised and immersive online shopping experience

A day in the life of the future customer

cartoon of woman looking in mirror illustrating omni-channel retailing

Exploring how one shopper of the future goes about her day reveals exciting possibilities for what’s in store for omni-channel retailing

Five brands pioneering the immersive retail experience

Missguided retail experience store

From retailers creating community-based hubs, focused on social currency and connectivity, to pure-play giants launching physical spaces for an immersive brand experience, retail stores are being reimagined