‘We need to arm marketers with the tools to enable them to make the right decisions. It’s easy to be blinded by the many measurements of short-term growth and key performance indicators that surround us’
We’ve long heard that artificial intelligence will free up humans to carry out more interesting and valuable roles, but what exactly will these jobs look like, and what benefits will they bring?
The 'data versus humans' conflict is one that many organisations face, but companies must realise that software is no replacement for creative decision-making
While artificial intelligence is expected to dominate international business translation, people will act as translators of tone, emotion and culture
Adopting artificial intelligence within human resources will speed up processes and create more time for the truly human side of the job
Work in all its many forms is an important part of our lives
Blowing the whistle on wrongdoing is on the rise, but not all allegations are straightforward, as Michael Dempsey reports