Why marketers must pursue creativity and excellence

‘We need to arm marketers with the tools to enable them to make the right decisions. It’s easy to be blinded by the many measurements of short-term growth and key performance indicators that surround us’

Automation is not the future, human augmentation is

We’ve long heard that artificial intelligence will free up humans to carry out more interesting and valuable roles, but what exactly will these jobs look like, and what benefits will they bring?

Why you must pair data with human creativity

The 'data versus humans' conflict is one that many organisations face, but companies must realise that software is no replacement for creative decision-making

Could AI translators change the language of business?

While artificial intelligence is expected to dominate international business translation, people will act as translators of tone, emotion and culture

AI in HR: freeing up time to be more human

Adopting artificial intelligence within human resources will speed up processes and create more time for the truly human side of the job

HR must put people at the heart of the future of work

Work in all its many forms is an important part of our lives

For whom the whistle blows

Blowing the whistle on wrongdoing is on the rise, but not all allegations are straightforward, as Michael Dempsey reports