How to nail applied neuroscience

It won’t make them mind readers, but neuroscience is helping companies to understand customer behaviour in ways not previously possible

Why marketers must pursue creativity and excellence

‘We need to arm marketers with the tools to enable them to make the right decisions. It’s easy to be blinded by the many measurements of short-term growth and key performance indicators that surround us’

Automation is not the future, human augmentation is

We’ve long heard that artificial intelligence will free up humans to carry out more interesting and valuable roles, but what exactly will these jobs look like, and what benefits will they bring?

Probing brain that never sleeps

Professor Russell Foster describes developments in the neuroscience of sleep which provide the first glimpses of how the brain generates consciousness and works around the clock even when we are asleep