City street showcase spearheads F1’s evolution under Liberty

More than 100,000 people turned out to see Formula 1 return to London in last year’s F1 Live, one of the sport’s most successful marketing moves

F1 sets its sights on new markets

The Yas Marina Grand Prix Circuit in Abu Dhabi, UAE

Already at a bumper 21 events, F1 is keen to expand its race calendar further. But this could have a big impact on the sport’s travelling circus

F1 looks to the future with esports series

Formula 1 driving simulation view from Autoshow 2017

Formula 1 views gaming as a way to attract a younger generation of fans – and potential racers

F1 wants America to be its ‘Land of Liberty’

The race track at Circuit of The Americas in Austin, Texas

The US has traditionally been a tough market for F1 to crack, but it’s high on Liberty Media’s agenda

Ferrari’s future in F1 comes into question

Ferrari F1 smoke

The team has threatened to quit, and the sport’s bosses must decide whether to bow to the manufacturer’s pressure or risk losing its most famous brand

The changing landscape of Formula 1 team sponsorship

After four years without a title sponsor and the loss of backing from Honda, McLaren faces a commercial challenge – but executive director Zak Brown feels up to the task

Liberty gears up to go over the top with F1 TV

Ferrari F1 crew

Formula 1 is about to take on traditional broadcasters with the launch of an in-house streaming service

The top 10 most famous brands in Formula 1

Ferrari pit stop aerial view

Formula 1’s global reach and big fan base make it a magnet for investment – but which are the sport’s best-known partners?