‘This is a diverse industry which needs to make the most of technology and every single asset it has’
The events industry keeps getting bigger, but is famously slow to evolve. However, forward-thinking planners are trying to shift the paradigm, with new technologies promising to disrupt the guest experience
Businesses are pumping increasing amounts of money into live experiences, but better measurement is needed to justify investment and maximise value post-event
‘With established, profitable annual events, it’s a very brave organiser that decides to change everything’
The events industry is becoming more adventurous, with companies exploring destinations and experiences previously overlooked. But what are the business advantages of finding new destinations for corporate events?
From so-called booth babes to sexual harassment of women, sexism remains rife in areas of the events industry, and some organisers must try harder to set a more inclusive tone
From teambuilding to training, internal events have considerable business benefits to both the bottom line and culture. Events that fit with a company’s culture and values can deliver tenfold. But it’s a fine balance between getting it right and forced fun
Decades of experience and colourful slides won't count for a lot if you don't have the personality to engage your audience and deliver a memorable speech