Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?
Technology companies have a long way to go in achieving a diverse workforce as women and ethnic minorities often remain under-represented, particularly in senior positions
Acting ethically and professionally is not only the correct moral thing to do but also the most effective
The rising importance of environmental, social and governance issues, aimed at improving corporate behaviour, has led to charlatans “greenwashing” company credentials to attract investment
Although cryptocurrencies may be viewed by some as primarily a speculative investment opportunity, they have a possibly greater, social value
Balancing sometimes personal business relationships and an ethical approach to procurement demands transparency
There’s a change in the air and everyone in marketing is talking about being brave
The Cambridge Analytica scandal has raised the profile of chief data officers and the need for ethical business practices