Four ways AI is being used for social good

Beyond efficiency savings in the business world, organisations are using artificial intelligence to tackle some of the world’s most pressing social issues

Brands struggle to make ‘woke’ marketing work

billboard with Colin Kaepernick on it

Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?

Tech sector lagging behind when it comes to diversity

Women on beanbags with laptops diversity in tech

Technology companies have a long way to go in achieving a diverse workforce as women and ethnic minorities often remain under-represented, particularly in senior positions

How a code of ethics could revolutionise your sales team

Acting ethically and professionally is not only the correct moral thing to do but also the most effective

How ESG investing entered the mainstream

The rising importance of environmental, social and governance issues, aimed at improving corporate behaviour, has led to charlatans “greenwashing” company credentials to attract investment

Cryptocurrency: a force for good?

Although cryptocurrencies may be viewed by some as primarily a speculative investment opportunity, they have a possibly greater, social value

How to tackle conflict of interest

activists campaigning against Goldman Sachs conflict of interest

Balancing sometimes personal business relationships and an ethical approach to procurement demands transparency

Bravery at the heart of new marketing leaders’ mission

Gemma Greaves, The Marketing Society

There’s a change in the air and everyone in marketing is talking about being brave