Goodbye to tokenism: the fight for gender equality

There has been some progress in addressing gender imbalance in the workplace, such as public diversity reports. But data only goes so far and must lead to corporate action if companies want to end tokenism for good

Human rights falter in grey areas of procurement policy

Workers are often the victims when there are gaps in legal procurement and ethical procurement, but businesses nowadays have a lot to lose as the lines between profit and social conscience are no longer so easily defined

Cobalt: the dark side of a clean future

An estimated 35,000 children work in perilous conditions to extract cobalt from the ground in the Democratic Republic of Congo. So what will the impact be on these exploited workers from rapid advances in electric cars, which are heavily reliant on this conflict mineral?

What B2B brands can learn from conscious consumerism

Consumer-facing brands are reaping the benefits of brand loyalty and retention through their efforts to become responsible businesses, so is there an opportunity to be had in responsible marketing for business-to-business companies?

Four ways AI is being used for social good

Beyond efficiency savings in the business world, organisations are using artificial intelligence to tackle some of the world’s most pressing social issues

Brands struggle to make ‘woke’ marketing work

billboard with Colin Kaepernick on it

Reaching out to a new generation of consumers that grew up skipping ads on YouTube is an ongoing challenge for brands. But how do companies show they are alert to political and social injustice in an authentic way? More importantly, should they even try?

Tech sector lagging behind when it comes to diversity

Women on beanbags with laptops diversity in tech

Technology companies have a long way to go in achieving a diverse workforce as women and ethnic minorities often remain under-represented, particularly in senior positions

How a code of ethics could revolutionise your sales team

Acting ethically and professionally is not only the correct moral thing to do but also the most effective