Tag Archives: DNA
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Can at-home genetic tests improve rare diagnosis?
The explosion of the direct-to-consumer DNA testing market could be transformative if genomics data is used in conjunction with the NHS to improve our understanding of rare diseases
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Is personalised nutrition the future of food?
DNA-specific food, tailored to individual consumers, looks set to open up new revenue streams, at least for niche producers
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DNA-testing kits revolutionising skincare services
With the rise in affordable DNA-testing kits, the skincare industry is using the technology to offer a personalised skincare service
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It’s time for skin care to get personal
In a market flooded with so-called “miracle products”, Claire Coleman asks whether brand personalisation will prove to be a winning formula for engaging customers and driving sales?