Tag Archives: DNA

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  Can at-home genetic tests improve rare diagnosis?

  July 19th, 2019 by Emily Hill

  Posted in Rare Diseases 2019

  Tags: Diseases, DNA, Genes, Genetics, Personal Health, Personalised Medicine

  The explosion of the direct-to-consumer DNA testing market could be transformative if genomics data is used in conjunction with the NHS to improve our understanding of rare diseases

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  Is personalised nutrition the future of food?

  December 12th, 2018 by Rich McEachran

  Posted in Future of Food and Beverage 2018

  Tags: DNA, Food, Health, Nutrition, Personalisation

  DNA-specific food, tailored to individual consumers, looks set to open up new revenue streams, at least for niche producers 

• DNA-testing kits revolutionising skincare services

  May 11th, 2016 by Evie Leatham

  Posted in Skincare and Dermatology

  Tags: DNA, Healthcare Services, Skincare

  With the rise in affordable DNA-testing kits, the skincare industry is using the technology to offer a personalised skincare service

• It’s time for skin care to get personal

  June 23rd, 2012 by Claire Coleman

  Posted in The Beauty Economy 2012 | No Comments

  Tags: Brand, Consumer behaviour, DNA, Genetics, Innovation, Marketing, Retail, Skincare, Treatment

  In a market flooded with so-called “miracle products”, Claire Coleman asks whether brand personalisation will prove to be a winning formula for engaging customers and driving sales?