Can at-home genetic tests improve rare diagnosis?

The explosion of the direct-to-consumer DNA testing market could be transformative if genomics data is used in conjunction with the NHS to improve our understanding of rare diseases

Is personalised nutrition the future of food?

DNA-specific food, tailored to individual consumers, looks set to open up new revenue streams, at least for niche producers

DNA-testing kits revolutionising skincare services

With the rise in affordable DNA-testing kits, the skincare industry is using the technology to offer a personalised skincare service

It’s time for skin care to get personal

In a market flooded with so-called “miracle products”, Claire Coleman asks whether brand personalisation will prove to be a winning formula for engaging customers and driving sales?