Big data Q&A: How can marketers get the best return on investment?

Big data has caught the imagination of marketers and is revolutionising their strategies. But how can they ensure it brings about a measurable return on investment? Tim Frankcom, executive vice president at Criteo, the performance marketing technology company, offers some essential advice and insights

Encouraging clicks with moment marketing

New digital marketing techniques are countering ad-blocking to achieve return on investment

Top 5 digital marketing tips

As marketing adapts to the mobile age, we asked five digital experts for their top tips to create a following, from Instagram to influencer marketing...

Balancing push and pull marketing

Push and Pull marketing

Effective marketing is combining awareness of products or services with engaging potential customers through value-added content to become brand advocates

It’s no optical illusion, it’s simply social

SOCIAL MEDIA

It’s a seemingly fickle beast, difficult to tame, but social media can be put to work if you know how

Smartphone ad technology boom

Programmatic advertising using precise targeting is opening up mobile markets like never before, says Byyd

Expert tips for beauty online

Beauty industry boss Joel Palix tells Edwin Smith of his company’s online strategy